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Monday 17 March 2014

DUBAI POLICE CARS



Dubai Police has added four more high powered supercars to its fleet of luxury vehicles patrolling the emirate’s roads.
Officers already get to drive multi-million dirham cars such as a Mercedes SLS, a Bentley Continental GT, a Lamborghini Aventador, a Bugatti Veyron, an Aston Martin One-77 and a Ferrari FF, all decorated in the force’s livery.

The recent additions, announced yesterday, of a second Audi R8, a Mercedes SL 63, a Mercedes G class Brabus, and a Nissan GTR bring the number of top of the range sports cars run by Dubai Police to 12.



They were presented for the public on the first day of the Dubai International Motor Show.

Col Nabil Abdulla Al Redha, Dubai Police fleet director, said it all started with the Lamborghini Aventador earlier this year.

“When we first launched the Lamborghini, we studied the impact of this car and we looked at the reaction of the people and the media,” he said.

“It was a good advertisement, so we decided to expand it more.”

It is not known the total value of the 12 cars, but the limited edition Aston Martin One-77 alone is worth Dh11 million.

Rather than use the cars in high speed pursuits, Col Al Redha said they are used solely as a means of promoting the police force and the city. “We are mostly using them in tourist places, as a means of promoting to tourists, and allowing them to take pictures,” he added.


This is promoting the image of Dubai, this is just advertising. Because most people like sports cars.

“If you are putting an advert for just Dubai Police, perhaps not many people would be interested. But if you put an advert for a sports car, most people would be interested; people would be more attracted.”






Thursday 6 March 2014

Nimrod Katyusha: Geneva 2014



I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization pr ograms, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.

The jokes, they write themselves.

But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."




In any case, not much information is available on these two Nimrods, but the white and red-trimmed 458 is the Katyusha, and it appears to be an homage to the ultra-rare Ferrari FXX track car. The Aventador-based model, dubbed Avanti Rosso, channels a bit of Lamborghini's own Sesto Elemento. Sadly, there were no Nimrod representatives on hand who were able to offer further details, and the company's official website descriptions are of little help. We've got an inquiry in and will let you know if/when we learn more. In the meantime, check out our galleries and let us know what you think of these aftermarket specials in Comments.I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.

The jokes, they write themselves.

But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."

In any case, not much information is available on these two Nimrods, but the white and red-trimmed 458 is the Katyusha, and it appears to be an homage to the ultra-rare Ferrari FXX track car. The Aventador-based model, dubbed Avanti Rosso, channels a bit of Lamborghini's own Sesto Elemento. Sadly, there were no Nimrod representatives on hand who were able to offer further details, and the company's official website descriptions are of little help. We've got an inquiry in and will let you know if/when we learn more. In the meantime, check out our galleries and let us know what you think of these aftermarket specials in Comments.