DUBAI POLICE CARS

Dubai Police has added four more high powered supercars to its fleet of luxury vehicles patrolling the emirate’s roads.
Officers already get to drive multi-million dirham cars such as a Mercedes SLS, a Bentley Continental GT, a Lamborghini Aventador, a Bugatti Veyron, an Aston Martin One-77 and a Ferrari FF, all decorated in the force’s livery.

The recent additions, announced yesterday, of a second Audi R8, a Mercedes SL 63, a Mercedes G class Brabus, and a Nissan GTR bring the number of top of the range sports cars run by Dubai Police to 12.

They were presented for the public on the first day of the Dubai International Motor Show.

Col Nabil Abdulla Al Redha, Dubai Police fleet director, said it all started with the Lamborghini Aventador earlier this year.

“When we first launched the Lamborghini, we studied the impact of this car and we looked at the reaction of the people and the media,” he said.

“It was a good advertisement, so we decided to expand it more.”

It is not known the total value of the 12 cars, but the limited edition Aston Martin One-77 alone is worth Dh11 million.

Rather than use the cars in high speed pursuits, Col Al Redha said they are used solely as a means of promoting the police force and the city. “We are mostly using them in tourist places, as a means of promoting to tourists, and allowing them to take pictures,” he added.

This is promoting the image of Dubai, this is just advertising. Because most people like sports cars.

“If you are putting an advert for just Dubai Police, perhaps not many people would be interested. But if you put an advert for a sports car, most people would be interested; people would be more attracted.”